Our Story

Viking Athletic Goods is your destination for Team Athletic Equipment & Uniforms, Missouri Valley College & Marshall Owls Gear and just about everything that has anything to do with sports including an incredible selection of athletic wear for children & adults from brands like Nike, Under Armour, ASICS Russell Athletic and more.
We’re headquartered on the Marshall Square with a 2nd location on the MVC Campus. At our MVC Store, you can find MVC hats, jackets, customizable tees & sweatshirts, polos, pants, shorts, socks, backpacks and tons of other items to fuel your team spirit. You can also shop our online store for MVC & Marshall Owls Gear.

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The Early Years

Viking Athletic Goods was founded in 1973 in Marshall, Missouri when two former Missouri Valley College football teammates; Dwain Hall and Ron Porter partnered in business. With their passion for sports, customer service and a genuine desire to provide quality athletic equipment at a value no one else could match, their business grew. Over the years, Viking Athletic Goods became, and continues to be, a highly regarded and reputable outfitter of athletic equipment among high schools, colleges, and athletes.

Today

Today, second generation owners George and Michelle Porter continue the family tradition. Even though both of their sons, Jared & Collin, are grown and no longer compete athletically, you can still find George on the field in some capacity, whether it’s refereeing, coaching or simply outfitting teams.
In 1985 George and Michelle starting helping out with the day to day business operations, and in 2015, they made it official.

Our Story

The Early Years

Today

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